On February 11, in New York City, The LOX came to get fitted at Grungy Gentleman for our New York Fashion Week F/W 15 runway show.

Feb. 23 -- New York Fashion Week might seem like a navel-gazing circus that marches in and out of town every February and September. But it's big business for emerging and entrepreneurial menswear designers like Jace Lipstein of Grungy Gentleman. This is his Fashion Week story.

Grungy Gentleman F/W 15 runway show billboard in Times Square, New York City during NYFW, NBA All Star Weekend and Valentines Day featuring model Phil Sullivan. GrungyGentleman.com @GrungyGentleman

Grungy Gentleman FW 15 Campaign Video - http://GrungyGentleman.com - @GrungyGentleman Concept & Art Direction: Gardiner Studio - www.gardinerstudio.com - @gardinerstudio Directed By: Adam Gardiner Camera & Editing: Justin Violini Stylist: Jace Lipstein Music: MALDITO by Jessy Bulbo Models (courtesy of AIM Model Management): Derek Marrocco Kyle Perry Joshua Cockburn Shot at Café de la Esquina in Williamsburg Brooklyn Special Thanks: Café de la Esquina AIM Model Management Mitchell & Ness Jessy Bulbo José Luis González Danita Bethel

photography by Moises de Pena | video by Gardiner Studio and Bloomberg