JACE LIPSTEIN, GRUNGY GENTLEMAN FOUNDER AND DESIGNER, NAMED MAUI JIM BRAND AMBASSADOR
Lahaina, Maui, HI, July 27 - Maui Jim, makers of premium sunglasses known for their optical clarity and patented lens technologies, is proud to announce Jace Lipstein, founder and designer of men’s lifestyle brand Grungy Gentleman, as the latest addition to its team of worldwide brand ambassadors. The announcement follows Maui Jim’s sponsorship of Grungy Gentleman’s past three runway shows, including the most recent on July 14, as part of the 2016 New York Men’s Fashion Week.
Founded in 2010, Grungy Gentleman seamlessly combines fashion, sports and entertainment, promoting the expression of individuality to both high fashion and urban cultures. The masculine simplicity of Grungy Gentleman’s designs accentuates boldness and athleticism, and the brand has found a fierce following among some of the top names in sports, music and entertainment. Grungy Gentleman was even chosen to style the first-ever NFL runway show at Super Bowl 50 in San Francisco, California.
"Eyewear is very specific because of fit and comfort. These two attributes are exactly what Maui Jim excels in. When I am rocking my Flat Island, it fits my face perfectly and I can wear them for hours without noticing they are sitting on my ears”, said Jace Lipstein. “Their lens quality is superior to any other pair that I have ever worn. I am able to see the outside world in vivid color."
Founded in 1985 in Lahaina, Maui Jim is the fastest growing premium sunglass manufacturer in the world. Their clean, sophisticated frame designs and industry-leading optics require no compromise between style and performance, making Maui Jim a perfect match for the Grungy Gentleman brand.
“Maui Jim has been known for producing amazing lenses since the brand was founded in the 80s, but in the recent past it launched many new fashionable designs using advanced frame materials. As a true lifestyle brand with over 125 styles, Maui Jim has many options that can work really well in the fashion world”, said Craig LaManna, Director of Global Brand Activation at Maui Jim. “Jace has been fantastic to work with and we are happy that he is part of our Maui Jim ‘Ohana (family).”
Lipstein himself wears Maui Jim sunglasses exclusively, preferring the Flat Island, Honomanu and Mavericks styles.
About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui and designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is recognized for unparalleled “Aloha Spirit” and customer service as well as their patented PolarizedPlus2® lens technology, which blocks 100% of UV rays and eliminates glare while enhancing color, definition and depth perception. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin. For more information, visit mauijim.com, follow us on Facebook, or on Twitter and Instagram at @OfficialMauiJim.
Photography by BFA, Jak Ryan, Steven Lepore and W Hotel • Videography by Adam Gardiner and AOL • Soundtrack by Drewski