Bloomberg followed Grungy Gentleman during New York Fashion Week Fall Winter 2015 to capture the story. From star fittings to a billboard in Times Square, an epic collaboration with EXPRESS Men, Ludacris, Steph Curry, and a runway show with performances by Juelz Santana and The Lox - this is our Bloomberg Pursuits Documentary. Behind the scenes with designer Jace Lipstein, "the new guard of fashion."

New York Fashion Week might seem like a navel-gazing circus that marches in and out of town every February and September. But it's big business for emerging and entrepreneurial menswear designers like Jace Lipstein of Grungy Gentleman. This is his Fashion Week story.

The documentary unveiling brought together friends of Grungy Gentleman and Bloomberg for a viewing party at the Electric Room Dream Downtown.

Grungy Gentleman FW 15 Campaign Video - http://GrungyGentleman.com - @GrungyGentleman Concept & Art Direction: Gardiner Studio - www.gardinerstudio.com - @gardinerstudio Directed By: Adam Gardiner Camera & Editing: Justin Violini Stylist: Jace Lipstein Music: MALDITO by Jessy Bulbo Models (courtesy of AIM Model Management): Derek Marrocco Kyle Perry Joshua Cockburn Shot at Café de la Esquina in Williamsburg Brooklyn Special Thanks: Café de la Esquina AIM Model Management Mitchell & Ness Jessy Bulbo José Luis González Danita Bethel

Grungy Gentleman F/W 15 runway show billboard in Times Square, New York City during NYFW, NBA All Star Weekend and Valentines Day featuring model Phil Sullivan. GrungyGentleman.com @GrungyGentleman

photography by Moises de Pena | video by Bloomberg and Gardiner Studio