SALVATORE FERRAGAMO F/W 14
New Campaign Balances Nature & Humanity
By: Jason Fox | Photographer: Mert Alas and Marcus Piggot
July 13, 2014
ith a very strong showing from all the fashion houses during Milan and Paris fashion weeks, it’s becoming increasingly difficult to keep your brand in the forefront of the masses minds. One fashion house that has continually managed this feat is the illustrious Salvatore Ferragamo. Ferragamo called on the well-known photography duo of Mert Alas and Marcus Piggot to capture the true feeling and idea behind their latest visual offering for their Fall/Winter campaign.
Creative Director Massimilano Giornetti had the brand step outside their proverbial box by incorporating more than one model in the campaign for the first time, including Mariacarla Boscono, Suvi Koponen, and Amanda Murphy for the women’s line, and Felix Hermans and Jason Anthony for the men's line. Mert and Marcus set the scene with a vast field of strikingly blue flowers and an ominous dusk sky that gives the campaign a very deep and luxurious feel.
The pieces themselves feature very rich and dark tones that blend perfectly into each other. Utilizing deep browns, blacks, reds, and blues, Ferragamo melts sleek outerwear into the soothing scene of the night sky. The line is eye catching, highlighting beautifully tailored coats and sweaters for the men, as well as elegant skirts, capes, and jackets for the women to complement their new line of Fiamma handbags.
The new F/W 14 campaign is another example of the creative prowess and artistic that the Ferragamo fashion house has to offer. Check out the visuals from the shoot above and enjoy the elegant new line.