The Ovadia brothers make impeccable sartorial threads. They have mastered the correct lapel height and width, use the best of fabric, and make sure their fit is on point. Not convinced? Check out their flawless campaign shots photographed by Justin Chung and directed by Lawrence Schlossman of Sartorially Inclined throughout the interview.
Grungy Gentleman sits down with the fellas who are a lock to be nominated for GQ Best New Designer Award this upcoming year, Ovadia & Sons...
Grungy
Gentleman: You guys jumped into the menswear arena with a serious bang. How did
this all start?
Ariel Ovadia:
It's been a long time in the making - the wine has been maturing in the cellar
for sometime. We're very fortunate and thankful that the brand was received
well. We had to put on our boxing gloves and like any good fight we took some
hits. It's safe to say we made it through the first few rounds.
GG:
Working as a brother tandem, do you guys kill each other? Who leads in which
areas?
AO: Naturally.
Shimon Ovadia:
It's a challenge and it drives us at the same time. We have different
responsibilities, which helps us get more done. Every item that makes it into
the collection is always agreed on by the both of us.
GG:
What is your vision of the Ovadia & Sons guy?
SO: There
is no particular guy. He can be a professor at a University or a young
Hollywood actor.
AO: If you
pick apart the pieces from our collection, it is very diverse. There's really
something for everyone. We have heads of Fortune 500 companies buying our stuff
and young, cool guys as well.
GG:
You fellas use such rich fabric. Do you have a favorite fabric that you always
seem to choose more often in the creative process?
AO: We
believe in celebrating the season with appropriate fabrics and colors that tell
the story of the season. For example; in the winter we use a lot of tweed,
wool, cashmere, moleskin, etc.
SO: For
the summer, the linen trouser is underrated.
GG:
So we all know how sartorial you dudes are. What goes into the perfect blazer
and suit? How is your fit unique?
SO: It’s
all about the fit and details. The guts and construction of the garment, the
right lapel height and width, the buttons, fabric, etc are huge factors. Our
garments are all hand-made. It’s a combination of all the right ingredients
that make that dish just right.
AO: Our
fit is modern; tailored close to the body with high armholes. The proportions
are right and classic. We can show you the same suit or jacket in 20 years and
it will still be stylish. We're not in "fashion" or "on trend."
GG:
Tell us about your fall collection. Favorite pieces? Stories? Inspiration?
AO: Our
inspiration comes from everywhere. There is a tailored luxurious element as
well as a rugged one. It’s for today’s style conscious guy who wants to add
pieces into his wardrobe that will last a lifetime. Our tweed herringbone
jacket was inspired by the English countryside. The heavy weight shawl collar
cardigan was inspired by wanting to have a chunky, cozy sweaters you can wear
as a jacket. Your girlfriend will wear it and pull it off with some beat up
jeans and a t-shirt. You can make each piece tell your own unique story.
GG:
Talk about your partnership with Barneys. How did it come about?
SO: For
Spring ‘12, the collection is going to be available at Barneys New York and Barneys.com.
It's a great place for us to be. They know their customer and they have a lot
of talented people on their team. They understand what we're about.
GG:
We have had a cigar together before. What are some of your other hobbies
besides fashion?
AO: We love
basketball, NFL, and sports in general.
SO: I
collect antiques and vintage clothing. I like to spend free time hunting for
old things. Every morning I start my day off with a pot of coffee and a game or
three of chess.
GG:
What has been your most rewarding moment thus far?
SO: Just
taking a step back and taking everything in. Seeing how far we've grown in such
a short time. It's very rewarding when you turn a thought and idea into a
reality.
GG:
What can we expect next from Ovadia & Sons?
AO: Our
Spring ‘12 collection is very special. We're very excited for people to be able
to buy it and see it in stores. We're working on new and exciting things; stay
tuned!
5 comments:
Very cool stuff.
Love this
I want my bf to dress like this.
Talented guys.
Wow, that tan blazer is amazing. I love that elbow pads are back, they look so refined.
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